If you don’t have it all figured out, you’re not alone. We thought we’d share a few things we’ve discovered that could help you. Below are 5 to help improve your marketing in 2019 as a fitness coach 👊
Step #1: Audit what you did in 2018
What exactly did you do and why did you do it? If things didn’t work out as expected, what would you change if you rolled back the clock?
Go into your analytics data and compare December 2018 against the same period the prior year. You might see trends that aren’t obvious when you simply compare December 2018 against November 2018.
Upping your Facebook & IG analytics or Google analytics skills might be something to consider for 2019 and could bring you more business.
Step #2: Explore your messaging
Have your marketing messages worked? Are you using storytelling techniques?
Even subtle improvements in your messaging can take you from “kinda worked” to “wow, we had great results.”
Improving your storytelling and messaging techniques could be a big goal for 2019.
Think Pain and Solution when it comes to fitness or write down 3 Problems each day then come up with 3 Solutions for them then speak the message out clearly and be authentic.
Step #3: Consider doing more with video 😎
Our industry is moving towards a future that places video at the center of marketing.
People are more apt to watch a short video than read a lot of text.
That’s why nearly every platform has released short-form vertical video stories.
And let’s not forget about YouTube.
We get video can be scary but your audience will connect with you more through video and get to KNOW, LIKE, TRUST YOU.
Use a story board and create mini stories or videos.
Step #4: Which social platform have you overlooked?
Are you all-in on Facebook? Have you ignored Twitter? Could LinkedIn or Pinterest be worth a second look?
With Facebook and IG becoming a crowded place for marketers, it might be time to explore alternatives you’ve never considered in the past.
You have nothing to lose. Test Test Test and Test some more.
Step #5: Talk about your concerns and plans with other marketers
The best gems almost always come from interacting with your peers from different companies.
Compare notes. Ask what worked for them and why. Maybe the right conversation could spark some useful ideas.
Have humility and learn from others, think of building an alliance 😊
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